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It depends on which firms you are applying to; however, this is something that we help our clients to navigate. There are some boutique firms like Mars, which even though they do a lot of consumer products work, they actually give generic cases.
Other firms like Simon-Kucher Partners, which specializes in pricing work, would be giving pricing cases to be reflective of the work you will be doing.
We know how each firm uses the case interview and how they differ across firms, but when in doubt, just ask the firm you have an interview with. Because they are invested in your success, they will let you know what to focus on.